The obverse of the coin features a bust “en-profile” of the 16th President of the United States. The president is facing to the right from the viewers point of view. Above the portrait is the motto “IN GOD WE TRUST.” Appearing to the left of Lincoln is the word "LIBERTY" and to the right are the year and mint mark.

The reverse design features a pair of wheat stalks, with the denomination “ONE CENT" and "UNITED STATES OF AMERICA" encompassed within the stalks. Above the denomination are the Latin words "E PLURIBUS UNUM".

The original galvanos that had been used to show the design featured the name “BRENNER” in small block letters on the reverse. Treasury officials requested it to be removed, and the initials "V.D.B." were placed in the same position instead.

These initials still created a firestorm of protest, as the public concluded that they were too prominently visible. Press coverage was immense during the first week of August, when the new cents were released, and the initials were soon removed.

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